built for public founders

turn one business update into a week of content.

Tell it what happened this week. Get back posts, scripts you can say out loud, and a shot list. In your voice.

start free7-day trial. no card required

publishing consistently is not a writing problem.
it is a system problem.

Founders do not run out of things to say. They run out of time and process.

  • You had a good idea on Tuesday. It is still sitting in your notes app.

  • You posted twice in one week, then went quiet for a month.

  • You tried asking an AI for a post. It gave you something that sounded like everybody else.

start

start from what actually happened this week.

Paste in a rough business update. You get back topics, angles and hooks worth writing about, and you keep the ones you like. No blank page.

Three suggested ideas, each tagged with an angle such as lesson, contrarian or story.

draft

drafts that sound like you wrote them.

Paste in a few posts you are happy with and it builds a voice profile: your tone, your habits, the things you would never say. Every draft comes back in that voice, in variants you can refine.

A draft post with three variants and refinement options for shortening, sharpening the hook and adding story.

script

the post becomes something you can say out loud.

One click turns a post into a talking head script. Hook, beats, close, run time. Written to be spoken, not read.

A talking head script broken into a hook, ordered beats and a close, with an estimated duration of 48 seconds.

film

and something you can actually film.

Then it plans the shoot. Each shot comes with framing, setup and delivery notes, and shows the exact script lines it covers, so you can film in cuts.

A shot list where each shot shows its framing, setup and the script lines that shot covers.

the questions you are already asking.

Will it just sound like AI?
It writes from a voice profile built out of your own posts, and you can edit the rules it follows. Every draft comes back in variants you can refine.
I already have ChatGPT.
A chat window gives you a blank box and forgets you every session. This holds your voice, your stories and your positioning, and carries one idea from first thought to a filming brief.
I do not have time for this.
The input is a business update, not a writing session. Everything after that is review and approval, which is the part founders are actually fast at.
What happens to my content if I stop paying?
Everything you have made stays yours, readable and editable. Cancelling stops new generation. It does not take your work away.
Is it worth $24 a month?
A ghostwriter starts around $500 a month and still needs your input to sound like you. This is the same job at a fraction of the cost, and you keep the voice.

one plan.
no tiers to work out.

$24

per month

Enough for around 75 written posts, or 20 pieces taken all the way through to a shot list.

start free

7-day trial. 200 credits, roughly 50 posts.

no card required. fair use applies

  • Idea generation from your business updates

  • Drafts in your voice, with variants and refinements

  • Talking head scripts with hook, beats and run time

  • Shot lists paired line by line with your script

  • Your voice profile, story library and brand coach

why I built this.

I kept having the same week. Something genuinely interesting would happen in the business, I would think it was worth writing about, and then it would sit in my notes until it went stale.

The problem was never ideas. It was everything between the idea and the post being live, and every tool I tried only solved the easy middle bit, the writing, while leaving the rest to me.

So I built the whole line instead. Rough thought in one end, something I can publish or film out the other, in a voice that is still recognisably mine.

start free7-day trial. no card required